FRUITLEZ
Fruitlez is a streetwear brand that I initiated from scratch for my Brand Book Project. It is a bridge level brand that specialises in uniquely constructed unisex streetwear!
Who are we?
Fruitlez is a ready-to-wear streetwear brand. It target consumers between the age of 18-27 who love to stay in trend and yet be comfortable at the same time.
BRAND VISION
Create timeless pieces that bridge the gap between luxurious and cheap streetwear market
BRAND MISSION
Keep up with the ever evolving streetwear culture and provide speedily to the demand in the market
CORE VALUES
Innovative - Designs fused with latest technology
Transparent - Full transparency with the consumers
Experimental - Out of the box designs every season
Our Logo
P 75-10 C
P 109-1 C
P 1-1 C
P 14-8 C
P 179-16 C
Business Card
Instagram will be our main social media platform to build and grow our relationship with our consumers. We will use this platform to provide information and to communicate with our consumers
E-commerce
The website is seamless and easy to navigate through. It is the main touchpoint for consumers to shop at. It will always contain information about Sales, etc.
Packaging
